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The 2019 CRO Global Summit will invite senior executives and experts from relevant industries to focus on sustainable business development and sustainable business practices, bringing professional insight, analysis and discussion. 


The summit will invite Olivier Zehnder, the Consul General of Switzerland in Shanghai; Kari Niedfeldt-Thomas, Managing Director of CECP; Ning Jie, Brand Director of Pingan Puhui, Director of Inclusive Finance Research Center and many senior executives and experts from relevant industries to discuss the changes and impacts of sustainability on future business.


Guest Introduction


Olivier Zehnder


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Consul General of Switzerland in Shanghai


Mr.Zehnder is Consul General of Switzerland in Shanghai since August 2018. Prior to being Consul General of Switzerland in Shanghai, from 2014 to 2018 he was deputy Permanent Representative, Permanent Mission of Switzerland to the United Nations. From  2010  to  2013, Mr. Zehnder was Deputy Permanent Representative, Permanent Mission of Switzerland to the United Nations and other International Organizations in Vienna. During the period of 2007 to 2010, Mr. Zehnder was head of Section for the General Assembly and ECOSOC, United Nations and International Organizations Division, Federal Department of Foreign Affairs. Mr. Zehnder mastered in International Relations, graduated from Graduate Institute of International and Development Studies, Geneva.


Wayne Silby


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Chairman and co-founder of SynTao


Mr. Silby is co-founder and Chairman of SynTao. He is founding Chairman of Calvert Funds, a $14 billion investment management group noted for their leadership in the area of Socially Responsible Investment (SRI). Furthermore, Mr. Silby serves as President of Calvert Social Investment Fund, supervising its private equity activities, and as Co-Chair of Calvert Foundation, a $200m investment intermediary that directs capital into needy communities. Mr. Silby is co-founder of the Social Venture Network, a group of socially oriented entrepreneurs and investors, Calvert Social Venture Partners, one of the first socially oriented venture capital funds, and Emerging Europe Fund for Sustainable Investment, a $60m OPIC private equity fund focused on Central Europe. In addition, Mr. Silby chairs the China Committee of Grameen Foundation, and he serves on the board of the Grameen Technology Council, an initiative aiming to bridge the digital divide. He is Strategic Advisor to the China Environment Fund (Beijing). Mr. Silby received a BSE from the Wharton School of Finance and a law degree from Georgetown University.


Kari Niedfeldt-Thomas  


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Managing Director of CECP


Kari currently serves as CECP’s Managing Director. 

Kari heads the Corporate Leadership team which expands and strengthens CECP’s relationships with its companies and partner organizations, and is responsible for the organization’s thought leadership, company advisory services, and recruitment. Prior to joining CECP, Kari served as Executive Director, The Mosaic Company Foundation, and directed the company’s Public Affairs global corporate social responsibility and agricultural sustainability strategies. During her tenure, Mosaic achieved ranking as one of 100 Best Corporate Citizens, Corporate Responsibility (CR) Magazine for six consecutive years and was recognized with the CECP President’s Excellence Award for the company’s agricultural development partnerships in three countries. Kari holds a bachelor’s degree in statistics and international studies from The American University in Washington, DC and a Master of Business Administration from the Carlson School of Management at University of Minnesota, where she also has served as adjunct faculty. 


Maria Trindade


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Global Network Development Director at

 Impact Hub Network


Maria now is the Global Network Development Director at Impact Hub Network. She is working for building enabling ecosystems for Social Enterprises around the globe. Maria worked in Impact Hub Kings Cross as a managing director more than 5 years. Before that she was the business manager in Banco da Famíla which provides microloans for poor women and their families in the South of Brazil. She graduated from King’s College London in International Management.


Ren Pingping


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Vice Secretary of the Party Committee of IFLYTEK Co.,Ltd,

 General Manager of Marketing Department


Regina Hui


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Vice President, Communications of McDonald’s


Regina is head of McDonald's China PR team and responsible for McDonald's brand image, corporate PR, crisis management and social media operation. Under her leadership, the number of fans in McDonald's China WeChat Official Account grew from 3 million to 60 million in just five years. Regina is also responsible for the company's external and internal communication affairs. Furthermore, in August 2017 she led the team that completed a two-year McDonald's global project to introduce strategic investors in China and Hong Kong.

In 2018, Regina led a cross-departmental team and built the McDonald's (China) Sustainable Development vision –scale for good. This project includes green packaging and green restaurants, allowing McDonald's (China) use its own scale to contribute to the environment and society while its business is growing at a high speed.

Prior to joining McDonald's, Regina was handling the external affairs of Mondelēz International (Kraft Foods) and as the head of public relations at Swire Group in China. Apart from which, Regina has also worked for a number of international public relations companies in China, including Weber Shandwick (Beijing), Ogilvy & Mather (Taipei) and SPRG(Hong Kong), where she was responsible for IPO projects, investor relations, mergers and acquisitions, and crisis management. 

Regina holds a master's degree in journalism from the Chinese University of Hong Kong and now she is living in Shanghai.  


Feng Xin


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Vice President of Downstream Business & Corporate Development of Sateri Group


Mr. Feng Xin is Vice President of Downstream Business & Corporate Development of Sateri Group. Sateri is a global leader in viscose rayon. The natural and high-quality fibre, made from trees grown on renewable plantations, can be found in comfortable textiles and skin-friendly hygiene products.

Mr. Feng Xin has worked in specialty chemical industry for over 10 years, and has practical professional experience in business strategic planning and cross-industry collaboration and innovation.    .

Prior to Sateri, Mr. Feng Xin worked in Boston Consulting Group, responsible for leading consultation for fast moving consumer goods industry.         

Mr. Feng Xin has Masters of Business Administration from Harvard Business School (Cambridge) and Bachelors in Industrial Commerce from Shanghai Jiao Tong University.  


Ning Jie


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Brand Director of Pingan Puhui, Director of Inclusive Finance Research Centre


Mr. Ning graduated from East China University of Political Science and Law. In May 2016, he joined Pingan Puhui. From then on, he used to be holding such posts as Assistant Vice-president of Dept of Small and Medium-sized Enterprise Products in Standard Chartered Bank (China) and Director of Product Management of Dianrong. Up to now Mr. Ning has been doing financial services for more than 10 years, from traditional finance to Internet-based ones, mainly on the design and development of financing products for SMEs. Since 2017, Mr. Ning has been serving as Brand Director of Pingan Puhui and Director of Inclusive Finance Research Centre,responsible for formulating brand strategies, standardizing brand management, establishing favorable public relations with mass media and marketing brands to a larger circle.


Zheng Bodong


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Vice-president of Ergeng Media


Since he graduated from Peking University, majoring in Psychology, Mr. Zheng has thrown himself into media, engaging himself in operating, marketing and managing in such well-known media institutions as Nanfang Daily Media, and First Finance successively. Thus his rich experience in media has given him strong conviction about short video marketing, brand integration marketing and disseminating and public relations in finance and economics. He used to be Vice GM of Digital Marketing Dept of First Finance, and co-founder of Shenzhen Salad Culture Dissemination Corp. By the end of the year of 2016, he had joined Ergeng, taking up the post of Vice President of Ergeng Media, GM of National Operation Centre and Channel Centre in Ergeng.


Huang Bo


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Vice General Manager of National Business Daily, 

General Manager of Shanghai Center


Yuan Boyong


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Senior Manager of Corporate Social Responsibility and Brand Management Development, Bayer Group Greater China


Mr Yuan Boyong  joined Bayer China in April 2010, he is now in heading up Corporate Social Responsibility and the group’s sustainable development, responsible for strategy setting and developing activities and projects around private and public sector partnership, and flagship projects.He also leads the Bayer China Volunteer Association, an employee self-organized and developed organization that currently has over 4500 volunteers, contributing over 50,000 service hours, to more than 65 NGOs across China.Mr Yuan is also being appointed as Bayer Care Foundation’s Role Model Program jury, to support Bayer employee social engagement projects on a global scale.Apart from his duties with Bayer, Mr Yuan is also very active among different CSR groups, he is elected as the Chair for EUCCC’s CSR Forum for 2016. He is also one of the founding members of ABA.Prior to his current position with Bayer, Mr  Yuan was working with the World Health Organization’s Representative Office in China, in the media section, where he was managing media relations and collaborating with the Chinese health authorities on public health crisis and daily collaborations.


Guo Peiyuan


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Director of board and Co-founder of SynTao


Dr. Guo Peiyuan, who holds a Ph.D. in Management from Tsinghua University, is the general manager of SynTao and chairman of SynTao Green Finance.

 Dr. Guo Peiyuan continuously focuses on research and practices about corporate social responsibility (CSR) and socially responsible investment (SRI), with abundant experience on research, training and consulting services. Now SynTao has become a leading CSR consulting company in China with offices in Beijing, Shanghai, Guangzhou, Chengdu and Washington D.C. Dr. Guo Peiyuan has served for over one hundred companies, governments, and social organizations home and abroad, including China Mobile, China Pacific Insurance, Amway China, Volkswagen, International Finance Corporation (IFC), World Wide Fund for Nature (WWF), etc. He has served as a judge in multiple CSR awards. Now he also teaches MBA course Business Performance and Sustainability in School of Economics and Management, Tsinghua University, and teaches international student course Social Innovation and CSR in School of Social Development and Public Policy, Beijing Normal University.


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