Disaster relief review

On the evening of August 8, 2017, a magnitude 7 earthquake occurred near Jiuzhaigou County, Aba Prefecture, Sichuan Province (at 33.20 degrees north latitude and 103.88 degrees east longitude) with a focal depth of 20 kilometers. As of today, the earthquake has caused 25 deaths and more than 500 injuries.

After the earthquake, enterprises in various industries actively participated in disaster relief work. According to incomplete statistics, within one week of the earthquake, industries such as energy, construction, aviation, automobile, telecommunications, internet, finance, tourism, catering, pharmaceuticals, consumer goods, and online shopping vehicles all quickly took action. More than 20 companies donated more than 100 million yuan (10,588,800 yuan) to the earthquake-stricken area and a large amount of disaster relief materials. Donations from people of all walks of life reached 24.71 million yuan.


Rescue progress

Energy & Construction Industry: The State Grid, PetroChina, Sinopec, China Aviation Oil, China Railway and other companies dispatched emergency rescue teams at the first time to troubleshoot the infrastructure in the earthquake area to ensure power supply and fuel supply. These companies opened the green channel for earthquake relief.

Air Transport: Many aviation companies such as China Civil Aviation, Eastern Airlines, China Southern Airlines, and Sichuan Airlines have quickly formulated emergency protection plans. Employees in various posts are on standby and are subject to unified deployment. For those passengers affected by the earthquake, these enterprises have formulated and announced to the public the policy of retreat and change.

Automotive companies: Volkswagen Group and FAW-Volkswagen have donated 1 million yuan to disaster areas. Changan Automobile initiated customer care donations. Due to the earthquake, Changan Automobile severely damaged the scrapped customers and received a cash subsidy of RMB 5,000. Dongfeng Nissan and Guangzhou Automobile Mitsubishi also started an emergency service mechanism to provide emergency rescue services for vehicle owners.

Communications companies: China Samsung and Apple donated 10 million yuan and 7 million yuan respectively to the disaster area. China Mobile, China Unicom, China Telecom, Huawei Technologies, ZTE Corporation, Dajiang Innovation and other companies launched emergency communications protection, supported search and rescue for trapped people, and opened emergency hotlines in the disaster area to help users communicate with their families.

Internet companies: Internet companies such as Alibaba, Jingdong, Tencent, Suning, and today’s headlines have all shown themselves in the disaster relief process. Alibaba and JD.com provide all kind of support for disaster relief. Tencent’s public interest today’s headline created the APP homepage as “a search platform”.

Financial companies: China Life Insurance, Ping An Insurance, Taiping Life Insurance, Sunshine Life Insurance, China Merchants Xinnuo, China Great Britain Life Insurance, Yongcheng Insurance and Agricultural Bank of China Life Insurance initiated an emergency plan. They opened a green channel for claims, and simplified claims procedures, and relaxed or canceled hospital restrictions. Sinopharm Securities also provides customers with a practical financial services solution.

Tourism companies: China Travel, Ctrip, U.S. Group, where to go, Tueniu, Tongcheng, donkey mom tourism network, Airbnb, and other companies actively contact the tourists and open service lines. Orders affected by the disaster can be unsubscribed for free. Victims are free to open their houses and provide assistance.

Catering companies: Coca-Cola, China Resources Group, Sanyuan Foods, Yum!, McDonald's, China Grain Storage, etc., have initiated emergency rescue mechanisms to deliver disaster-relief water and commodities for the affected areas, and provide dietary supplies for the trapped tourists. KFC's KFC, Pizza Hut Restaurantand restaurants near the disaster-stricken McDonald's provided free food and beverage for the rescue team and the victims.

Pharmaceutical companies: Sinopharm Group is fully committed to the supply of drugs in disaster areas. At present, Jiuzhaigou County People's Hospital has urgently distributed first-aid medicines with a value of 25,479 yuan. Sinopharm China launched a special plan for allocating emergency plans to ensure the timely allocation of blood products.

FMCG: P&G prepares liquid laundry detergent, toothbrush toothpaste, shampoo, soap and sanitary napkins worth RMB 190,000 within 20 hours after the earthquake. It cooperates with Handan Fund to enter the disaster-hit area and distributes it to families in the disaster area to help them restore normal life.

Network car company: China UCAR and Shouche Automobile have started the emergency rescue mechanism for the first time. The whole platform resources provide free vehicle assistance for the disaster area rescue, waiting for the government and disaster relief organizations to deploy, fully cooperate with the earthquake relief.

SynTao  Views

1. The magnitude of the earthquake was high and the place of occurrence was a tourist destination during the tourist season. As a result, it caused some casualties. However, the earthquake was deep and the population density was low, so the overall impact was controllable. The resources of the government in rescue, resettlement and reconstruction should be sufficient. Enterprises can do what they can to participate in post-disaster reconstruction.

2. The earthquake has passed one week. The focus of the disaster area will be gradually transferred to resettlement and reconstruction. Different from the characteristics of timeliness in the emergency rescue phase, there are more time for scientific planning in the resettlement and reconstruction phases; the needs of the affected population will gradually shift from emergency needs such as medical care and food to building construction, production recovery, and psychological intervention. Multidimensional development needs. Relatively speaking, enterprises will have greater space for participation in the resettlement and reconstruction phases.

3. We still recommend that companies can participate more effectively in disaster relief work. One of the important features is the use of professional resources to participate in disaster relief, such as Coca-Cola's water supply capacity and Jingdong's logistics capabilities. At the stage of resettlement and reconstruction, enterprises can still use such ideas and design disaster relief projects with their professional disaster relief partners in the field. Enterprises that donated money and materials in the past week should also closely track the whereabouts of funds and materials in the coming period. This is not "to add trouble" to the organization, but it is "responsible" to the victims and themselves.

4. When the people of the country all focus on Jiuzhaigou in Sichuan, we must not forget that Jinghe County in Xinjiang also has people affected by the disaster. It also needs the attention and support of all parties.

5. Any degree of support from companies, organizations and individuals in the event of a disaster is commendable and encouraging. At the same time, we also advocate corporate science for disaster relief, rational disaster relief, and effective disaster relief. We do not encourage blind disaster relief, and we are opposed to simply competing for donations. We believe that this is the best way to benefit the country and the people.

6. There have been many international studies on scientific disaster relief for enterprises. However, the country is still very junior in this area. Therefore, more professional organizations are needed to research and popularize such thinking. This is also the original intention of SynTao International to support CCM's Corporate Social Responsibility Promotion Center in launching the "CCM Disaster Relief Alliance." We welcome more companies to join the CCM Disaster Relief Alliance.


About CCM Disaster Relief Alliance

The CCM Disaster Relief Alliance was initiated by CCM's Corporate Social Responsibility Promotion Center and a number of domestic companies and professional disaster relief NGOs to promote effective cooperation between companies and public welfare organizations in the field of disaster relief and to promote effective participation in daily disaster preparedness, emergency relief, and post-disaster construction. At present, the units participating in the CCM Disaster Relief Alliance are (in no particular order): China Foundation for Poverty Alleviation, China Youth Development Foundation, China Women’s Development Foundation, Eide Foundation, Yanjing Fund, Beijing Hyundai, Toyota Motor, Jingdong, Cummins , Canon, Wal-Mart, GCL Group, Mary Kay, United Technologies, Bank of East Asia.